Dear Customer,

We love Thanksgiving at Direct List Technology! It gives us a "holiday season" reason to express our appreciation. Thank you for being such a wonderful client. Thanks also to all of you who responded to our "Treats for Orders" Halloween promotion in the last Tidbits. Wow! Many of you enjoyed the sweet success of that promotion, too.

We also enjoy sharing our blessings with our "Adopt a Family" program throughout the holidays. Read this family’s inspirational story.

As we focus on giving this month, please check out our "donors" lists and how to improve your ROI with our analysis tools.

Wishing you countless blessings,
Edette Herron


Identify Givers: " Donors" in the Consumer Lists

Who gives? Narrow your target audience and increase your response rate with “Donors” from the Consumer Lists. Our lists allow you to zoom in to the household demographics level and save money on your production costs.

Donors - Names and addresses of individual heads-of-household in the US. To reach households with donors, use the consumer list.

Choose these selects for the “Donors” consumer name list:

  • Age
  • Income bracket
  • Marital status
  • Homeownership / Renters
  • Dwelling types / Length of residence
  • Gender / Female present in household

Don’t forget to visually target areas and prospects by mapping your customer base using ZIP code, carrier route or radius from your business location(s). Mapping saves you money by mailing only to "bull's eye" matches for your targeted market.


Improve ROI: Analyze Your Responses

Targeting the right audience is not optional. It’s critical to an effective marketing campaign. Our analysis tools help you maximize your response rate, decrease costs and increase your Return on Investment. Try these three tools:

Customer Profile Analysis: Where can you find the best mail prospects? We analyze your customer database and responses to answer this question and save you money.

Response Analysis: Who’s responding to you? We provide data about the responses of your direct mail campaigns. This customized analysis examines lists, creative packages, customer types or geographic areas.

Customer Database Maintenance: Do you need a database tune-up? Your own database is the most effective mailing list. We can help you keep it up-to-date, verified, cost-effective and ready to roll.

For more information or to order your custom analysis, please email our database experts.


It’s Love at First Bite: Clients "Fall for" Our "Refer a Client or Friend" Program

A sweet “thank you” to our clients who referred a friend or colleague to DLT! Each referring client received a See's candy certificate when their referrals became clients. Mmmmm.

Do you you know someone who could benefit from our mailing list and data processing services? If so, I ’d appreciate an opportunity to get in touch with them and give you a “sweet reward”!


Education Tidbit #28
How to Make Your Response Analysis Easier

To maximize ROI from your direct mail campaigns, make your responses analysis easier and more accurate with these coding techniques prior to ordering the list:

  • Key code each list selection for later analysis
  • Key code different lists to determine the best responsive lists
  • Code the offers or graphics versions to analyze the best responding overall package

When ordering a list from DLT, make sure to ask about coding to make your response analysis easier and more accurate. For more information, just call or email our coding expert.

November 2006

In this issue:

Consumer List: Donors
Analyze Your ROI
Referral Program
Tidbit #28
Meet Our Adopted Family
October's Tidbits: Results
Out of the Office

 

Our Adopted Family


Meet our Adopted Family this Holiday Season

 


October's Tidbits: Thanks for Participating!

DLT Trivia: Thanks to everyone who took our trivia quiz. Most of you know us really well. 95% answered all questions correctly. Congratulations!

Missed it last month? There’s still time to take our Trivia Game.

2007 Calendar Election Results: A Dead Heat- Thank you for voting about what calendars you like for 2007

- 50% preferred vertical strip calendar

- 50% preferred desk calendar


Out of the Office

We will be closed in November as follows:

November 17, 11am to 3pm for our 19th annual “DLT Turkey Shoot”, miniature golf tournament!

November 23rd & 24th, all day, for Thanksgiving. Have a happy one!


 

 

Your Dedicated
List Expert



Edette Herron

eherron@directlist.com
714.772.3282 x 101