Dear Customer, You don't need the luck o' the Irish or a shamrock to reach the pot o' gold at the end of the direct mail rainbow. In our experience, you can celebrate success by using selects to personalize your mail, and get better results. This month, we're wearin' the green by sharin' new ideas, and reviewin' Direct List Tidbits:
May the road rise up to meet you, may the wind be always at your back, and may the sun shine warm upon your face! Jay Lillywhite Your Lucky Day! USPS Delivers Advice Two Ways!
Direct Mail 101 Repetition. Repetition. Repetition.
Education Tidbit #31 How to improve response rate in the named consumer list
And don't forget to map the best target sales area. Request more info via email. Consumer Lists Worth Mining for Rich Opportunities Consumer Lists: Names and addresses of individual heads-of-household in the US. Affluent List: Names and home addresses of individuals with specific wealth demographics including a minimum income of $100,000. Develop a highly targeted campaign selecting age, income, gender, marital status, or presence of children. Senior List: Names and home addresses of individuals who are at least 55 years of age. To increase your response rate, select additional criteria such as income, gender, marital status and credit card purchases. Many other lists are available, so just tell us what you want to accomplish and we'll give you guidance.
If you need an assistance in deciding how to make selects, just let us know. We'd be happy to help you "go for the gold"! |
March 2007 Your Dedicated Win a Wii
A good-as-gold "thank you" for your referrals last month! Referring clients received a See's candy certificate when their referrals became clients. Sweet! If you know someone who might benefit from our mailing list and data processing services, please let us know. DLT 2007 Excellence Award Share YOUR success story!
This year, we plan to give an Excellence Award to one of our lucky customers. Your ticket of entry is a success story about your direct mail efforts. Please drop us a line about your positive outcome. Ultimately, we want to share your favorite success stories, because your victories are our business. |
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Whether you’re a company owner, or involved in marketing for your business, USPS offers two new e-products for you. For entrepreneurs and business owners, the Postal Service collaborated on a new, online video-on-demand series, "Delivering Success". 
New DLT Presort Form 
) for all our mailing lists that require presort, tray/sack tags.
Did you know that the more often you get your name out there, the stronger your brand, and the more likely you’ll get new business? The more people who hear your name, the more likely you’ll create "buzz".
Lists are the key to both "branding" and "buzz". We can help you identify the fastest path to both!
Selects, selects,1,2,3,4... If you want to pan for "gold" for the best response rate in the consumer list - here are your four lucky "shamrocks":
The more targeted your mailings, the more they will hit your targets! Our lists allow you or your clients to target down to the household demographic level and save money on your production costs. The rich variety of lists we offer helps you get the best target audience:
