June 2006 Direct List Tidbits

Dear Customer,

With the warm weather upon us and the sun shining bright, please welcome the first issue of "Direct List Tidbits"! Find new trends in the industry, new products from DLT, and useful tips - "tidbits" in our upcoming issues, once a month.

Visit our newly upgraded web site for more information about our products and services.

You are welcome to check out this month's issue and dive into summer news with Direct List Technology by your side!

Kind Regards,
DLT Team

Resident Plus: Get Names with Resident Addresses

Think personalization and increased response. For those clients who require contact by name, DLT can address residential mail with the recipient's names on over 70% of the list!

Benefits of Resident Plus:

Walk sequenced mail, lowest postage rate = largest postage savings for you!
Saturates geographic area = covers all the prospects in your target selling area, you miss no households!
Has a name for more personal look = results in higher response for you!
The list is in carrier route walk sequence = faster delivery for you!
Businesses can be added in walk sequence = savings to you on business targets!

Look at all the features available to you on the Resident List:

Income – carrier route level
Age – carrier route level
Businesses in walk sequence
Consumer names where available [Resident Plus]
Ethnic percentage selection – carrier route level

Geographic Market Identification Options:

Radius
Distance from location
Mapping locations or polygons

We deliver the best national targeted saturation list available on the market today, all housed in our data center for your convenience. DLT is proud to be an exclusive “Advo AP3 Partner”.

New from the Postal Service: Intelligent Mail

The Postal Service is about to roll out a new barcode, alternatively called the 4-state barcode, 4-CB, OneCode, Intelligent Mail, and probably a few other terms.

Do you need to worry about this barcode? Do you need to use it? Do you want to use it? How do you use it? - Click here to download White Paper from MFSA June meeting: in this presentation Dave Lewis discussed practical uses of mail tracking technology and how mailers can get started with it, using either the existing PLANET Code or the up and coming 4-state code. Dave answered all of these questions and more at the MFSA Southern California Chapter meeting held on June 7, 2006.

Download White Paper

Education Tidbit #23
How to improve your resident list selections

To improve your resident list selections try these: