It’s Valentine’s Day - and if you want your customers to love you even more than they already do, why not consider selling them lists from DLT? We can help you create success for your clients by securing the best lists for their needs. Our customer service is second to none. Now, here’s some information that we hope you’ll find useful:
...with various sample reports and a lots more, including the Winner of our iPod giveaway. To keep the excitement going, anyone who orders a list in the next six weeks will be entered in the new Wii giveaway (Feb 15 - Mar 31'07). It’s our heartfelt hope that we can serve you! USPS New Mail Standard Proposals
DLT 2007 Excellence Award Share YOUR success story!
Direct Mail 101 How to get the best response rate
Now, let's start with the hottest topic in the industry - Response Rate. Too often, companies believe that visual appeal and creativity are the keys to great direct mail responses. No, no, no. Studies show that the more times you mail, the better your response rate! For the highest response rates, The Direct Marketing Association (DMA) recommends mailing four times. Our clients successfully improved their responses by doing three or four drops. Contacting your prospect more than once dramatically improves response to your product or service. Don't forget to test your offers, while doing multiple drops. Bottom line? In real estate it’s “location, location, location.” In direct mail, it’s “repetition, repetition, repetition.” Still need to be convinced? Check out the DMA white paper on improving your response rate. Education Tidbit #30 How to prep a resident list for mailing
Resident List Getting a Response Your Clients Will Love
Resident Plus: Use this list to reach every household in your targeted areas, 70% with names. The lowest postage rate applies to this list, because it is ordered in carrier route walk sequence. USPS carriers will love you, too! Want to convey the power of this list to your colleagues or clients? Download this one-page summary. ( Mapping: Map your customer base by ZIP code, carrier route or radius from your business location(s), to visually identify target areas and prospects. (Check out the examples below). Mapping saves you money because you only mail to areas that are in your targeted market. You can map by radius, boundary area, location or distance from locations. Here're some examples of mapping: |
February 2007 Your Dedicated
Win Wii
Winner of iPod
"Refer a Client or Friend"
A sweet “thank you” for your referrals last month! Each referring client received a See's candy certificate when their referrals became clients. If you know someone who might benefit from our mailing list and data processing services, please let us know. |
Browse all of DirectList.com, or a specific area: - Resident Lists - Consumer Lists - Business Lists - Popular Lists - - Data Services - Login to list counts & orders |
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New mail standards may be on the horizon. If you have not heard about this development, 
This year, we plan to give an Excellence Award to one of our lucky customers. Your ticket of entry is a success story about your direct mail efforts. Please 
You can benefit by tapping into our 20 years of direct mail experience, capitalizing on “what worked” while avoiding “what didn’t.”
Starting this month, we're launching the series of "Direct Mail 101" to help you and/or your clients maximize direct mail results. 
Options, options, 1,2,3...
If you want to prepare a resident list for the best mailing results - and, let's face it, who doesn't - you have three options:
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Direct List Technology offers three versions of our Resident List. How do you know which ones are right for your clients? Use these tips for efficiency, maximum response rate and keeping costs in check.
