Dear Customer, It's the season of renewal - a perfect time to do some spring cleaning of your database. While you're at it, look for new life in that database before the postal rate increase kicks in. Speaking of the USPS, you can rest assured that our Resident List passes the Postal Service test. Here's the scope of all the stories we prepared for you this month:
...and a lot more, including the Winner of our Wii giveaway. Happy Spring, Most USPS New Rates to Hit May 14
DLT Resident List Passes All New Postal Regulations
Direct Mail 101 How to Prepare for 2007 Rate and Rule Changes
Review more details of the above summary in the full MFSA presentation. Education Tidbit #32 How to Clean Up Your Mailing List
Get more about DLT's data services... or Request help via email. Make a Splash with DLT's New Swimming Pool List
Swimming Pool List – Names and addresses of individual heads of household in the United States with a swimming pool. Pool List Selects:
Mapping: Map your customer base by ZIP code, carrier route or radius from your business location(s), to visually identify target areas and prospects. Mapping saves you money because you only mail to areas that are in your target market. You can map by radius, boundary area, location or distance from locations. Need help?- email for more info. |
April 2007 Your Dedicated
Winner of Wii
"Refer a Client or Friend"
A sweet “thank you” for your referrals last month! Each referring client received a See's candy certificate when their referrals became clients. If you know someone who might benefit from our mailing list and data processing services, please let us know. DLT
Excellence Award Submit your nomination
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New rates are officially on the way. In March, the Governors of the Postal Service voted to implement higher rates for most mail classes at 12:01 a.m., May 14, 2007. Periodicals got a two-month reprieve: their rate increase won't go into effect until 12:01 a.m., July 15, 2007. Click here to 
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We received many inquiries about the new Postal requirements for address quality. Rest assured: our Resident List passes all the Delivery Point Validation (DPV) and Locatable Address Correction System (LACS) requirements. Since our resident data comes directly from the USPS Computerized Delivery Sequence (CDS) product, it is automatically 100% certified. Bottom line: This list comes "straight from the horse's mouth." 
During this dynamic year of changes in rates and rules, it's time to do some double-checking of your SOPs (standard operating procedures). Here, we share a recommended "TO DO" List presented at a meeting of the Southern California Chapter of the Mailing & Fulfillment Service Association (MFSA) recently. The full version of this presentation gives an overview of rate case, changes by class, address quality, implementation, and related issues. Here's the summary:
Clean it once, clean it twice... If you want to prepare your mailing list for the best mailing results in deliverability, merge-purge accuracy and increased response rate - perform address hygiene to:
With the summer fast approaching, we're delighted to offer a new list that is already an instant bestseller! 
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