Success Stories

At Direct List Technology, our goal is to help you find the best list so you get the best results. Here are our recent success stories in 2012:

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 Seminar Company Saves $2,500 on Mailing,
    Boosts Attendance by 50%

After switching to Direct List Technology, this seminar company's attendance increased by 50% and their closure rate increased because the prospects were better qualified with our lists.

This client used the Consumer List with specific selects, which DLT list experts helped her identify. On her first phone call after the mailing, this client booked an appointment with a potential new customer.

"I've tried a lot of different list providers, and Direct List is the best," she says.

Here's how the seminar company realized better response and conversion from Direct List:

• Customer Profile Analysis: Direct List Technology used this tool to identify what specific characteristics this client's best customers had in common. From this baseline, DLT identified qualified prospects who resembled those current best customers.
  
  
• Asking the right questions. DLT also asked vital marketing questions about how to get a better response from this client's direct mail package by targeting it more effectively to the right prospects.
  
  
• Mailing less: The client reduced mailing quantity by 20%, while improving attendance and closure rate.
  
  
• Saving more. Targeted mailing helped the client save more than $2,500 by mailing smarter with fewer pieces.
  
  
• Boosting attendance. After switching to DLT's refined, customized list, attendance at seminars increased by 50% and their closure rate increased.

Smarter Selects Give Better Response

  Best Mailing Ever

Client: A private school looking for new students

Target: The geographic area around the school by drive time to the school.

Criteria to Improve List Selection:

• Income level of household
• Educational level of parents
• Occupation of parent
• Age of children in the household

Result: This was the most successful list they have ever used.

  Our 'Perfect Target'

Client: A home improvement company looking for new customers

Target: A specific geography in their trading area.

Criteria to Improve List Selection:

• Homeowners
• High credit scores
• High Income
• Mail order responder

Result: "This was my perfect target," our client said, and the results proved it. They were higher than the last promotion.

More success stories in 2012:

Direct List Technology's Customer Profile Analysis in Action

  A 10% Boost in Response, on a 10% Reduced Mailing List

• Who: Our client requested customer profiling for a company that produces seminars.
• What: The Customer Profile Analysis first evaluates the existing customer database—using demographics and psychographics—to see where more customers just like these are likely to be found.
• ROI: The seminar firm reduced its mail quantity by 10% - thereby reducing postage, printing and mailing costs - while increasing its ROI by 10% compared to previous mailings.
• Why: More targeted list selection enabled this client to mail less and increase response at the same time.

 100% Success Increasing Sales at Seven Retail Locations

• Who: Another client ran a customer profile for a company with multiple retail locations.
• What: They used the Customer Profile Analysis to evaluate customers who shopped at two locations, then used the data to look for customers more like them.
• ROI: Both tested stores had sales increases from their direct mail response after using the Customer Profile Analysis.
• More Testing: Encouraged by these favorable results, the client then tested another five locations, and they also experienced sales increases.
• Why: The additional demographic list selections contributed to a more responsive list.

Ready to repeat – or surpass – these successes? Call us at 888.772.6947.