Success in 'Off-the-Menu' List Choices

Any company can sell you a list, just like any restaurant can serve you food.

But when you can order "off-the-menu," you stand the best chance of being satisfied.

In the same way, Direct List Technology fashions success for its clients by pinpointing precisely what customers want - and need - to hit their targets.

These three success stories explain more:

  Finding Candidates for Truck Driving School

A reseller came to us with an opportunity to handle direct mail for a truck driving school. Where would the find likely students?

Our research identified these selects from various lists:

• People in transition: Unemployed or leaving the military
• In a specific age range
• Pick-up truck drivers
• Interests and life-styles including NASCAR
• Blue collar

Result: The school had such a phenomenal response that they were willing to move all marketing to this reseller's company and have continued to use the list.

 Seeking Students for Career Education

For another higher education opportunity, we were approached about finding candidates for a particular type of career education.

This position is attractive primarily to men with:

• Low-paying jobs, or who are unemployed
• Looking for better career prospects

Result: We created a list that works, and now sell 70,000 names a month on behalf of this institution. The client is pleased because they get a good response from this list.

 Locating Theater-goers

A local theater wanted to sell more subscriptions, and needed to fine-tune its list to save mailing costs. We pulled together a list that included:

• Women who contribute to the arts
• Higher income households
• Members of garden clubs

Result: A successful tailoring of this list led to a 4% increase in responses.

Ready to repeat – or surpass – these successes? Call us at 888.772.6947.