STUDY: DIRECT MAIL ‘MOST INFLUENTIAL’ FOR INFLUENCING BUYING DECISIONS
A 2009 Channel Preference Study by ExactTarget examined consumers' use of different marketing platforms in the U.S., and found that 76% of those polled bought something after receiving a direct mail piece.
Chaching! Read the whole story in Printweek.
NEARLY 40% OF B2B MARKETERS PLAN TO BOOST BUDGETS IN 2010
A recent online survey of 376 B2B marketers found that 39.2% plan to increase their marketing budgets next year according to BtoB's “2010 Outlook: Marketing Priorities and Plans."
Of those increasing their marketing budgets, 38% plan to increase direct mail spending next year.
HOW DLT EXPANDED A NATIONAL CHAIN’S REACH FOR SMILES
At Direct List, our list experts pride themselves in being more than just "order takers." They ask questions. Important ones. The answers they get can make a difference in the outcome of a company’s campaign.
That’s what happened for a national chain of dental offices, which routinely mails to residents within 8 miles of an office, with $35,000+ incomes. Our Sales Manager asked some key questions about the firm’s marketing, and expanded the list to households with children between the ages of 7 and 18. Bingo! Better results. Read more about this success here.
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