Direct List Tidbits

Dear %%First Name%%,

Happy Thanksgiving season!

"The spirit of gratitude is a powerful energizer," said Wilferd Peterson. At DLT, we agree wholeheartedly - and feel completely jazzed by our gratefulness for you, and %%Company Name%%. Thank you!

Now, some news for you:

Have a wonderful holiday,

Corine Havican
Corine Redira
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Christa Vasquez
Christa Vasquez
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Edette Herron
Edette Herron
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Fall Q & A Giveaway

Karen won a $25 Home Depot Gift Card in our Week 6 Question.

The question was: "What is DLT's collective experience assisting you on your quest to reach new customers?" The answer is: "237 years."

The names of all 6 winners are here.

 

 
Out of the Office
We’ll be open until 2 PM PST the day before Thanksgiving, then closed Thursday and Friday.
 

tidbitSTUDY: DIRECT MAIL ‘MOST INFLUENTIAL’ FOR INFLUENCING BUYING DECISIONS

A 2009 Channel Preference Study by ExactTarget examined consumers' use of different marketing platforms in the U.S., and found that 76% of those polled bought something after receiving a direct mail piece.

Chaching! Read the whole story in Printweek.


tidbitNEARLY 40% OF B2B MARKETERS PLAN TO BOOST BUDGETS IN 2010

A recent online survey of 376 B2B marketers found that 39.2% plan to increase their marketing budgets next year according to BtoB's “2010 Outlook: Marketing Priorities and Plans."

Of those increasing their marketing budgets, 38% plan to increase direct mail spending next year.


tidbitHOW DLT EXPANDED A NATIONAL CHAIN’S REACH FOR SMILES

At Direct List, our list experts pride themselves in being more than just "order takers." They ask questions. Important ones. The answers they get can make a difference in the outcome of a company’s campaign.

That’s what happened for a national chain of dental offices, which routinely mails to residents within 8 miles of an office, with $35,000+ incomes. Our Sales Manager asked some key questions about the firm’s marketing, and expanded the list to households with children between the ages of 7 and 18. Bingo! Better results. Read more about this success here.

Send us a referral who becomes a client, and we’ll send you a Starbucks gift card. Refer a client today.