Dear Customer,

We’re mad about March! Green translates as the color of opportunity, and this month there’s plenty of it. In this issue:

We also have a "green" twist in our spring giveaway that starts next Monday, March 16. You gotta be in it to win it!

Wishing you super success and happiness,
Edette Herron

PS: Congratulations to Frank from South Bay, winner of our Winter Wii Giveaway!

NEWS TO USE
    USPS Boosts Rates, New Address Standards

Rate hike in the works: Want to take advantage of current postal rates? Plan mail campaigns before an across-the-board postal rate increase on May 11. Learn more here.

Flat standards change: On March 29, new address standards for commercial flat-size mail go into effect. They require mailers to place delivery addresses in the top half of all periodicals, standard mail and package services flats mailed at automation, presorted or carrier route prices. Get more details on the standards at the USPS site, where there is also a graphic showing what flat addressing requirements look like.

RAVING FANS
   Our Difference: The List Experts

We always like to win new clients by surprising a caller with our expertise.

That’s just what happened recently when a big company grew disgruntled with declining service from one of our large competitors.

First, the caller was delighted to get a “live” person on the phone immediately.

Then, the DLT list expert began asking questions, clearly demonstrating that she knew what he might need.

Finally, the caller got exactly the information he needed - in real time!

This unexpected scenario prompted the caller to set up a meeting to find out what other list intelligence they had missed out on all these years. They now have turned all their data needs over to the list experts at DLT.

P.S. How much had their loyalty to our large competitor cost them? What if they had contacted DLT when they first found out about us? How much more successful would their campaigns have been if they had called us earlier?

Don’t let another day go by. Call DLT 888.772.6947 for immediate answers to your questions from our list experts.

FEATURED LIST
    Identifying the Consumers Your Clients Seek

Seeking: 45- to 55-year-old female renters in Riverside County who respond to direct marketing.

How would you help your clients find these targets? Let us locate them. Our consumer lists are personalized, with individual demographic selects that hit all these marks. Check out our data card for more info.

SALES TIPS
    Partnering for Success    
    By Lyn Bunch, DLT Director of Sales

As the newest member of the DLT team, I’ve enjoyed countless introductory client meetings. After exchanging pleasantries with “the new guy,” DLT customers struck a common chord: “What can you do for me?” In reviewing my notes from all of the meetings, the answer was universal: Become a partner.

Everyone wants new solutions that can bolster their business. They’re seeking input from an outsider who can inject new thinking, and - above all else - be trusted. I didn’t need to see it on a billboard: I got it.

If you’re looking for a great way to make 2009 better, be a partner to your clients. If you need some suggestions on how to do that, give me a call at 888.772.6947 or email me.

PS: Have you watched Lyn's 60 second video message?

Stay tuned for the upcoming
GREEN LIGHT
announcement on Monday, March 16
at 8 am PST.

Send us a referral who becomes a client, and we’ll send you a Starbucks gift card. Refer a client today.

We polled the experts - you, and our other resellers - and the results are in:

- 25% say your top client has increased their DM budget in 2009 to outperform the competition
- 62% report a budget decline
- 12% say it stayed the same

Help your top clients increase their DM success rate with our list experts at DLT. Call 888.772.6947.