Dear Customer,
We love any month that begins with "super," so we’re crazy about February since it starts off with Super Bowl Sunday.
Meanwhile, we have our own super hits leading up to the Big Day in this issue:
We also have a new way to thank you for referrals - Starbucks gift card! Remember, Wii competition ends on February 28. You gotta be in it to win it!
Wishing you super success and happiness,
Corine Havican |
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 FEATURED LIST
Residents are Like Royalty to Us!
 What do hospitals, colleges, your local dry cleaner, government agencies, weight loss centers and restaurants have in common? They’re all happy customers of our top-notch Resident Lists.
When you want to help your clients reach customers where they live, the Resident and Resident Plus lists are for you. More NEW details in our data card. ( )
Call us at 1.888.772.6947 to gets counts or place an order. |
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SALES TIPS
A Call to Courage in Challenging Times
In 30 years, I’ve surfed many economic cycles in sales, and I’ve noticed a trend in this challenging economy: it’s the tough-minded people who weather tough economic times.
Sales is about riding the waves of the economy, knowing which ones can take you to the highest heights and which ones to leave alone. With three decades of sales experience, I look for the people who are prepared to act, to make decisions and move forward. Email me your thoughts or questions. I’d love to start a conversation with you.
Lyn Bunch, Director of Sales
PS: Have you watched Lyn's 60 seconds video message on how DLT plans to help you in 2009? |
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DLT RAVING FANS
When Cutting Corners Hurts
This story comes from a reseller that wanted to shave dollars off their list costs for a client, and kept trying to reach a Direct List Technology rival.
Reseller (dialing phone)
Rival’s Sales Rep (RSR): How can I help?
Reseller: I need counts ASAP.
RSR: Sure, sure, sure. What do you need? I’ll get those to you right away.
Fast forward 24 hours. An eternity, really. The reseller still hadn’t received the counts from the rival. That’s when Direct List Technology won their business for good.
Moral of the story: Many take Direct List’s quick turnaround and service as the norm in the industry. They are not.
Have a story to share? - We'll be happy to feature it in the next issue. Share your story! |
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EDUCATION TIDBIT #26
How to Save More with a Resident List
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If you want to prepare a resident list for the best mailing results and save on postage - and, let's face it, who doesn't - you have these options: |
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Use the sequence number on each resident record to keep your list in the proper walk saturation order for your postal savings. If “something happens” during mail processing, put the list back into the correct walk saturation order.
- You can order the resident list in ascending or descending order, depending on how you are processing the mail. This will insure you keep the list in the correct walk saturation order.
- Use the resident list in the sequence you receive it, along with the matching CASS report. Do not sort the list again using any postal sorting software package. Clients have processed the resident file thinking it would somehow improve the sequencing. Unfortunately, this does not improve the list; just bumps the list out of walk sequence. A quality check built into the list gives each address a unique sequence number, in case it gets out of walk sequence order.
For more information, just call or email us. |
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Your List Expert |
Corine Havican
Email me
714.772.3282 x 102
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Winter Giveaway |
Just place an order over $500 through February 28, and you'll get a ticket to enter the drawing for a Wii. For details, go here.
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Thanks for Your Referrals
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New Reward for Referrals:
Starbucks Gift Cards
Send us a referral who becomes a client, and we’ll send you some coffee that transforms your day. Or tea! With the Starbucks gift card, you decide. Refer a client today.
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Mapping Services |
Mapping helps you to mail ONLY to areas that are in your targeted market.
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