It’s that time of year when our thoughts turn to love, and we have a confession to make: we love doing business with you! Our goal is to show you the love by providing ideas, quality lists and outstanding service for your clients. In this issue:
FEATURED LIST: CONSUMER
In Search of Card-Carrying Consumers for Your Clients
Are your clients looking for specific groups of consumers? Let us locate them. Our consumer lists are personalized, with individual demographic selects like:
RAVING FANS
Taking a Gamble on DLT Helped a Non-Profit
Hit the Jackpot
A Southern California charity called us on a referral recently. They wanted to reach a very targeted group for their annual raffle to give away a house in an upscale part of L.A. In years past, they kept striking out with their direct mail efforts based on lists from other data providers.
The two key questions DLT asked, then we found the solutions:
- What’s your goal? To make enough money to cover the event. - Who do you want to target? People who could afford the tickets, who like to donate and who are willing to gamble.
DLT pulled together a list of people who:
Respond to mail order
Gamble
Donate to charities
Live in the vicinity of the home being raffled.
This proved to be a winning combo! The client was delighted with what DLT accomplished, and has ordered more data for their next event.
Everyone won.
Have a story to share? - We'll be happy to feature it in the next issue. Share your story!
SALES TIPS
Path to a Brighter Future for Sales By Lyn Bunch, DLT Director of Sales
We recently attended "Outlook for 2009" sessions at our bank and a local university. Forecasters at both meetings predicted some storms ahead, but they also showed us where to look for a ray of sunshine. Their advice: Stay away from the news!
Both speakers observed that fear and doubt are the main causes of failure. Last year, I turned off the local news. Now I lower the volume for the national news as well. Guess what? I feel better. I have more energy and focus to keep going, to make the next sales call. I expect good things to happen every time I answer the phone.
You know what? It’s working for me, and for the team here at DLT. Call me if you need a pep talk. 714-772-3282, Ext. 150
Or, email me.
EDUCATION TIDBIT #42
Four Selects to a Consumer's Heart
Buying the most inexpensive list can be an expense you really cannot afford. Always calculate the total cost of the mailing piece, including design, printing, mailing and the list.
Usually the list is the least expensive cost, but it can have dramatic savings when it is the most accurate one and gets you a better postage rate. To get the the best response rate in the consumer list - use these four selects to a consumers' "heart":
Age
Income
Presence of children
Home ownership
And don't forget to map the best target sales area. For more information, just call 1.888.772.6947 or email us.
Buying the most inexpensive list can be an expense you really cannot afford. Always calculate the total cost of the mailing piece, including design, printing, mailing and the list. 
