 TARGETING B2C? IT’S A WOMAN’S DOMAIN
 Inside Retailing reports that women now account for 85% of all consumer purchases. Even more for food: 93%. If you’re targeting the consumer market, then your audience is most likely female. Are the direct mail pieces you’re sending, and the emails you launch, connecting with that audience? Do you request “female” in your selects?
Read more on the EnviroSell website about how women rule shopping, and what that means to retailers.
OFFICEMAX ‘COURTS’ WOMEN CONSUMERS WITH MAILINGS
 OfficeMax got the memo about women consumers in the B2B and B2C realm. They used it to create a persuasive campaign: “Life is Beautiful, Work Can Be Too”.
The media: A catalog, print ads, other direct mail vehicles such as postcard and tri-fold brochures, cinema advertising, in-store window clings, e-mail promotions and a redesigned Web site. Read all about it at USPS’ Deliver publication online.
BUYING LISTS? GET OUR EXPERTS’ INPUT FOR BEST RESULTS
 Choosing the list that will give you the biggest return requires knowledge and creativity.
Think of how men and women - typically - shop differently in retail stores. Women browse, ask questions, and weigh options. Researchers find that men are very direct, heading straight for what they want, buying it and leaving the store.
By expanding the search for a list beyond “just the Zip code and price,” you can find creative solutions for targeting the best possible responders.
Try it for yourself. Contact us to see how we add value to list purchases.
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It's almost time for a new decade: 2010. That made us wonder whether calendar habits have changed. 