Dear Customer,
This Spring, as you stand in the "self-serve" line at a grocery or home repair store, ask yourself: "Who is really being served by this type of checkout?" Ringing up your own items and bagging them isn’t as efficient as having an employee do it. We’re hearing a lot more feedback like this from our clients. Buying lists from a "self-serve website" isn’t as easy - or as effective - as it looks. In this issue:
Wishing you a Spring full of full-service!
|
 How to Buy Your Lists Smarter and Save Money, Too
 Lately we’ve been getting a lot of calls and emails from new customers. They want to know how we can save them money. Our list experts are happy to serve. They know what questions to ask, which will help:
- Map your target areas better
- Identify who you really want to target within those areas
- Select your lists smarter, excluding people you really don’t want
The staff at DLT who answer your calls and emails are list experts, not e-bots. We believe so much in our people that we recently added a video of Corine, one of our treasured sales and customer service reps, on our home page.
|
RAVING FANS
Googling, Finding a Number and A Helpful List Expert
 A Texas realtor Googled "mailing lists" and noticed a curious thing. Lots of hits. But where were the companies’ phone numbers? As she scanned the screen, she finally saw a number - for Direct List. She dialed, and was delighted to get Corine, who was delighted to help her.
The list she requested was rare, but Corine located it and sent it to her. The Texas customer was so happy that she sent an email for Corine to share with her boss.
Moral of the story: When companies don’t feature their phone numbers, do they really want you to call? Direct List Technology highlights the number, because it plays to our strength! Call 888.772.6947 today to see what we mean!
|
SALES TIPS: Viva la Difference!
By Lyn Bunch, Director of Sales
 I’ve been in direct marketing since 1979. Wow, that’s 30 years! Some things have changed a lot in that time, but one thing hasn’t: the desire for great service.
I’m blown away by our staff’s knowledge and speed in handling inquiries and requests for counts. Beyond their expertise, our staff is actually excited by each new call, and the chance to shine in their customers’ eyes. This truly defines DLT.
If you’re ordering lists from an "automated system" - whether that’s online only, or being routed through a recorded "Dial 1 for this, Dial 2 for that" protocol at another company - you’re probably wasting precious time and dollars. It feels like going to an ATM machine.
Defining the right list with all of the selects and suppressions is an art. You can’t get that from a website, not even ours. That’s why 95% of our customers order through our staff. The right list, properly selected, will save you money.
Try DLT, you’ll see and hear the difference…and tell your friends! They deserve a good tip today.
|
FEATURED LIST
No Surprises with DLT Resident Lists!
 The Resident List. It’s the last piece of the puzzle in your carefully designed direct mail campaign. An accurate, well-targeted list can enhance all your hard work in trying to put together the perfect picture with a creative mailer and a well-timed campaign meeting deadline drops. When the puzzle is done, it spells R-O-I.
You won't get a surprise with your last puzzle piece when it's a mailing list from DLT. We scrutinize the resident list, constantly updating our files with the most current information for accurate delivery. When you want to reach 'em where they live, the Resident and Resident Plus lists are for you.
|
USPS Update: Countdown to Postal Rate Increase
 Yes, a rate hike is still in the works. Plan mail campaigns before an across-the-board postal rate increase on May 11. Learn more here.
|
|
Spring Giveaway |
Watch details here.
|
Thanks for Your Referrals
|
Send us a referral who becomes a client, and we’ll send you a Starbucks gift card. Refer a client today.
|
Mapping Services |
Mapping helps you to mail ONLY to areas that are in your targeted market.
|
|
