Dear Customer,
Focus, focus, focus. That’s our theme for November’s issue. Whether it’s honing your lists to reach ideal prospects, or sharing leadership ideas from Andy Pieter, our company president, we are keeping our focus on your success. Another focus is our latest 2008 giveaway, for a flat-screen fancy TV!
How much do we appreciate you, and everyone who is part of the ever-widening circle of Direct List Technology? More than we can say. You are among our many Thanksgiving blessings, all year round.
We wish you a wonderful holiday,
Christa Vasquez |
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 PRESIDENT’S MESSAGE:
Securing Success in the Year Ahead
 Direct List Technology just celebrated its 21st year of doing business. In that time, we’ve grown, changed, weathered storms and passed major milestones. We believe positioning your company for the year ahead, requires discipline and focus. See if these suggestions help.
- Do What You Do Best: What are the best things your company does? Go do them!
- Stay Focused: If you are scattered in your efforts, narrow down your focus. Make sure the entire team stays focused.
- Doing the Right Things: Stop doing things that are not part of what you do best.
- Keep Learning: Make sure you are learning every day and concentrate on how to make your company better.
- Work Smarter: Share what you learn so that each member of your team works smarter.
- Look for Opportunities: Find new ways you can satisfy your customers, now.
- Remember Core Values: "Stay the course" with your company's core values, every day, no matter what.
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EDUCATION TIDBIT #46
FOCUSING ON YOUR BEST PROSPECTS IN 2009
 Choices, choices, choices. When you buy a list, you are making decisions that will be key in the success of your direct mail campaign.
Buying the right 10,000 or 100,000 names is an art and a science.
If a campaign focuses only on one ZIP code, it might be successful, or it might not. But, identify the right people - with the target incomes, in the most likely age group and additional ZIP codes - and you increase the odds of getting a great return.
Let Direct List Technology help you optimize your selects for any mailing. With your ideal prospect in mind, we can give you tips on how to “slice and dice” the database for the best results.
To find out more, contact us today.
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USPS MOVE UPDATE AROUND THE CORNER
By November 23, all addresses receiving postage discounts on First Class and Standard Mail will be required to have been updated within the last 95 days of presenting mail to the post office. You have five options for compliance. Learn more here. |
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