Dear Customer,
Spring reminds us that new beginnings and fresh starts bring abundance. That’s our focus this season at Direct List Technology, and we hope you feel rejuvenated, too.
Our Tidbit this month highlights changes. Opportunities always accompany change. Thanks to the U.S. Postal Service, we will have plenty of opportunities in the coming year! Looking to reach homes with swimming pools? DLT offers a pool list like none other. And dive in with your orders to qualify for our latest Giveaway!
Keep Smiling,
Ken Cachat |
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 EDUCATION TIDBIT #40
A Quality Checklist for Mailing Lists
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Every day we receive mailing lists to process. Your lists go through our quality assurance checklist that covers these questions: |
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Is the Mailing List the correct type of list? [Resident, resident plus, consumer, or specialty?]
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Does the mailing list count match the quantity that was ordered?
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Is the geography accurate? Is the list geography the one that was ordered? [Double check Zip Codes, States]
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Are all the fields on the printout of the list “file layout” the ones that were ordered? [Name, address, list codes, etc.]
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Is the appropriate information in all of the fields on the mailing list? Check to make sure the list fields are not “truncated” [i.e. name, address, city, state, Zip Code]
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What does a “visual inspection” of the list show? In this pre-analysis, give the mailing list a quick once-over to see if anything “looks funny” [i.e., Are all numbers in the name fields? All letters in the address fields? Any strange characters in the name or address fields? Are apartment numbers on the list if they were ordered?
Case Study of a Successful Quality Check:
A client recently sent us a mailing list of 16,000 records, asking that we perform data “clean-up” services. When we visually checked the print-out of the list, some address fields were completely blank. Upon further analysis, 8,000 records had no address information; 50% of the mailing list was incorrect, before we performed any data clean-up service! We notified our client, which supplied a corrected list, and the job proceeded.
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GET A JUMP ON POOL SEASON
WITH OUR "BEST OF CLASS" POOL LIST
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When you think swimming pool lists, consider this:
"Less is More!"
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Yes, our swimming pool lists have fewer names than other companies' lists. Why? Because our lists are more accurate. We've purged all the ineligible names from the list of "pool owners". By creating a "one pool-one name" list, you know you're reaching homeowners with a pool, not apartment or condo dwellers who share a pool. Ready to dive in? |
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USPS RELEASES NEW RULES
 While everyone is paying a penny more for First Class postage this month, the U.S. Postal Service has a number of changes pending that will go into effect in May 2009. Among them:
- Final rule for addressing flats - New standards are intended to increase readability and efficiency
- Proposal for intelligent mail barcodes
- Finalizing new rates
- Rules for competitive products
Want to know more details? You can download the 24-page MFSA Postal Points (pdf) on the changes.
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Your List Expert |
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iPod Touch Winner |
Congratulations to
Dr. Sean Thompson
- lucky winner of our
Mar 15 - Apr 30'08
Giveaway.
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Summer Giveaway:
Wii Back! |
Just place an order over $500 through June 30, and you'll get a ticket to enter the drawing for a Wii.
For details, go here.
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Thanks for Your Referrals
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Know a colleague or friend who could use our lists? Please send us their names and contact info. If they place an order, you’ll receive a See’s candy gift certificate with a big "Thank You!"
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