Dear Customer,
If that old adage, "no pain, no gain" is true, the U.S. economy is on the verge of some big gains, because it’s had plenty of pains. While we all wait for the inevitable uptick, it’s a good time to tackle our challenges head-on. In this issue of Tidbits, we help you mail smarter to save as much as you can on your projects. With the postal rate increase coming May 12, anything you can send out this month will save you money.
There’s no time like Spring time to check out our Swimming Pool List. We plan to help you "Mail Smarter in Challenging Times," too. And remember our iPod Touch Giveaway. That should put a spring in your step!
Keep Smiling,
Christa Vasquez
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 MAIL SMARTER IN CHALLENGING TIMES
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When the going gets tough, the tough mail smarter. In challenging times, you can take several steps to maximize your direct mail impact. Try these methods: |
- Get rid of duplicates on your customer list using merge/purge services
- Mail one piece per address, (See Tidbit #39)
- Minimize postage using data processing and better list selections
- Ensure that your customers are in your target marketing area
- Use mapping to identify these areas
View more details on "Data Services" (pdf ) or ask us how we can help.
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GET A JUMP ON POOL SEASON
WITH OUR "BEST OF CLASS" POOL LIST
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When you think swimming pool lists, consider this:
"Less is More!"
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Yes, our swimming pool lists have fewer names than other companies' lists. Why? Because our lists are more accurate. We've purged all the ineligible names from the list of "pool owners". By creating a "one pool-one name" list, you know you're reaching homeowners with a pool, not apartment or condo dwellers who share a pool. Ready to dive in? |
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EDUCATION TIDBIT #39
MAILING TO MULTI-FAMILY HOUSEHOLDS
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Thanks to the higher cost of living these days, more families are consolidating households. This trend finds two, three or even four families living under the same roof. Mailing to the right person when multiple families share one address can be a challenge for direct marketers. |
Strategies to reach the right person in a home shared by several families:
- One per address – Select only one head of household, and your benefit is that only one mailing piece would be sent to the home.
- One per household – Let’s say three families live together. This option allows you to select all three individuals with unique last names. As a result, you reach three decision makers at one address, by getting three mailing pieces into the home.
Depending on the product or service offered, these different strategies spell s-u-c-c-e-s-s for direct marketers. |
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Your List Expert |
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Spring Giveaway:
iPod Touch |
Just place an order over $500 through April 30, and you'll get a ticket to enter the drawing for an Apple iPod touch.
For details, go here.
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Thanks for Your Referrals
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Know a colleague or friend who could use our lists? Please send us their names and contact info. If they place an order, you’ll receive a See’s candy gift certificate with a big "Thank You!"
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